Internet Marketing

In my last post, I talked about actively reacting to what other people are saying about our businesses and websites. Actively Reacting As A Marketing Strategy can be a time consuming task but there is one great way to make the task much easier.

In order to actively react to blog entries, forum posts and other conversations that relate to your website or business you first have to find those conversations. For small websites and businesses, it might be as easy as conducting a few Google searches for their company name. But, there’s an even better way to find out who’s talking about your site(s) and go directly to the page where the conversation is taking place.

Many of us spend a great deal of time seeking ways to advertise our websites and businesses to stand out from the crowd.

How much time is spent actively reacting to what others are saying about us?

Some time ago I was subcontracted to do some marketing research for a company. Their products sold in the $100k+ range and they wanted to know what their primary competitor was doing online. The results surprised me and are something we could all learn from…

Among the search engine industry is the relatively new concept of negative SEO. I don’t see the techniques associated with negative SEO as anything new; now they just have a name. Most of the conversations about negative SEO discuss a third party interfering with your SEO efforts but is not damaging your own SEO efforts also a form of negative SEO?

Negative SEO Through Frames

I had been taught that using frames to create webpages would hurt search engine optimization before I even learned how to program a site using frames. Why learn how to do something that was bad?

I was introduced to programming with frames as part of the one HTML class I have taken and I quickly saw why so many people were/are using them - they make managing a site quick and easy. But, are the benefits of using frames worth the negative SEO results?

Now let’s look at the SEO questions you should ask before using frames.

Yahoo! is jumping into the social networking game with Yahoo! Buzz. Bloggers across the Internet are sharing their thoughts and wondering if this is indeed a competitor for Digg.

Many are asking if Buzz will be another place to promote their blogs and others wonder if it just another copycat site of the hugely popular Digg.

As a rule, I like some noise in the background when I’m working. The radio is on almost all day. When I do heavy duty writing for a client, there’s typically a classical CD softly playing (no words to sing to that way). I bring all that up because it was a spot for a radio station’s own advertising program that inspired this post.

Most business owners spend a great deal of time and money searching for places to advertise and often give little thought on what to advertise. I’ve seen this with my writing clients. People know they want to advertise but do not do their homework on what to advertise.

Seems like a fairly obvious thing. Ask most business owners what they advertise and they will respond with a question, “I advertise my business. What else would I be advertising?”

What else, indeed.