More than once I’ve been in a store and overheard someone say that they really love a particular item. We’ve all heard those types of comments. I admit to often sneaking a peak to see what it is they are talking about. Where we make our mistake however, is when that comment is followed up with a sigh and another comment, “If only it came in a different color”, ” If only they had one in my size” or “If only I could use it for ____ too”. more…
Archive for the Category »Selling Crafts on the Internet «
Jun
20
Jun
04
Creatives working as writers and artisans face the common difficulty of determining a fair price for their efforts.
Deep down most creatives feel their work is priceless. It is something they created from their own thoughts and visions and constructed with their own hands. Priceless is just that. But, without a price, we can’t sell our work and pay for our studios, workrooms and dinner.
Other creatives don’t value their efforts and often settle for not much more than the cost of their supplies when selling their pieces. It’s this group, that I want to talk to… more…
Apr
12
Ralph Loren, Prada and even Fruit of the Loom does it? Why shouldn’t you?
What am I talking about? Putting handcrafted by labels in and on your work.
The big corporations are putting their names and reputations on the line with each product they sell.
So why is that any different from when you sell one of your necklaces, handbags or other handmade masterpiece? more…
Mar
25
There is a charming new trend where hand-crafted items of the cute variety are given names and even personalities. But, these too cute for words descriptions are missing the point of how things are bought and sold on the Internet.
Using the crochet bear from my last post as an example…
Robby is a cute little fellow just waiting to be adopted by the right person. He loves cuddling and hiding in pockets. He isn’t afraid of letting you know when he’s unhappy or has something to say. He even comes with his own little protest sign. Robby will be shipped in a gift box and would make a perfect gift for someone who loves little things.
What’s missing? Just the key phrases that someone looking to buy Robby might use in a search engine or shop site’s search field. What’s the chance that someone wanting to buy a stuffed animal or crochet bear will enter “Robby” as their search phrase? more…
Feb
09
As I talked about in one of my first blog posts – Free Patterns Lead to Sales, it’s a fairly common practice for crafters to offer free patterns on their blogs and websites. Freebies can lead to a multitude of free links and advertising for your site. And it’s not a technique for garnering links and traffic that is solely utilized by crafters.
Where site owners are shooting themselves in the foot is when they remove a previously free article or pattern from their website and add it to their shop or store, make it part of a paid ebook or private area. Don’t get me wrong, I understand why someone would want to make money from their work. But, as those folks who have linked to that page realize that it no longer exists, you are going to lose all of those wonderful links to your site. more…
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