Archive for the Category »Selling Tips «

Jun
04
Posted by Michele on June 4, 2010

Creatives working as writers and artisans face the common difficulty of determining a fair price for their efforts.

Deep down most creatives feel their work is priceless. It is something they created from their own thoughts and visions and constructed with their own hands. Priceless is just that. But, without a price, we can’t sell our work and pay for our studios, workrooms and dinner.

Other creatives don’t value their efforts and often settle for not much more than the cost of their supplies when selling their pieces. It’s this group, that I want to talk to… more…

Apr
12
Posted by Michele on April 12, 2010

Ralph Loren, Prada and even Fruit of the Loom does it? Why shouldn’t you?

What am I talking about? Putting handcrafted by labels in and on your work.

The big corporations are putting their names and reputations on the line with each product they sell.

So why is that any different from when you sell one of your necklaces, handbags or other handmade masterpiece? more…

Mar
25
Posted by Michele on March 25, 2010

There is a charming new trend where hand-crafted items of the cute variety are given names and even personalities. But, these too cute for words descriptions are missing the point of how things are bought and sold on the Internet.

Using the crochet bear from my last post as an example…

Robby is a cute little fellow just waiting to be adopted by the right person. He loves cuddling and hiding in pockets. He isn’t afraid of letting you know when he’s unhappy or has something to say. He even comes with his own little protest sign. Robby will be shipped in a gift box and would make a perfect gift for someone who loves little things.

What’s missing? Just the key phrases that someone looking to buy Robby might use in a search engine or shop site’s search field. What’s the chance that someone wanting to buy a stuffed animal or crochet bear will enter “Robby” as their search phrase? more…

Feb
09
Posted by Michele on February 9, 2010

As I talked about in one of my first blog posts – Free Patterns Lead to Sales, it’s a fairly common practice for crafters to offer free patterns on their blogs and websites. Freebies can lead to a multitude of free links and advertising for your site. And it’s not a technique for garnering links and traffic that is solely utilized by crafters.

Where site owners are shooting themselves in the foot is when they remove a previously free article or pattern from their website and add it to their shop or store, make it part of a paid ebook or private area. Don’t get me wrong, I understand why someone would want to make money from their work. But, as those folks who have linked to that page realize that it no longer exists, you are going to lose all of those wonderful links to your site. more…

Oct
12
Posted by Michele on October 12, 2009

Dear Blogger Without an Informative About Me Page,

You might have the greatest blog ever. Your posts might be witty, informative or otherwise link-worthy. You might have designed the bestest-ever tutorial to make something. People enjoy your blog and often return to read more. And yet, after all that effort, you failed to provide any information about who you are and make it easy for people to help promote your site.

who are youThink about someone blogging about cats. Are you more likely to trust information from someone who has three cats living with them or someone who is basing their comments on what other bloggers say about living with cats? Crafting is no different; particularly if you are selling what you make.

Most blogging software makes it really easy to create an About Me page. Yet, you either didn’t create an About Me page or you posted something meaningless.

May I offer a few suggestions to get you started…

While you do not have to say exactly how old you are, it would be nice to know if you are say under 30, a working mom or a much loved grandmother. Even having a vague idea of how old you are can help people get to know you and appreciate where you are coming from.

If you write a blog about sewing, while it is nice to know that you have a wonderful husband and the sex and number of children you have, prospective buyers of your items or people like me who want to exchange links would much rather see stuff about how long you have been sewing, what inspires you and perhaps from whom or how you learned to sew.

Large corporations create Press Kits so that when someone wishes to write a piece about their company they have some background information to draw from. While most bloggers will never need a full-blown press kit it would be nice if more of you thought more about promotion when it came to putting something on your About Me page.

Signed,

Michele

owner of

Crafty Tips Arts & Crafts Directory

Yes, today’s post is a bit of a rant. Drives me crazy when folks are so busy trying to avoid providing personal information that they fail to provide trade or professional info. It’s so much easier to add sites to Crafty Tips when the site owner has taken some time to provide some information about how they came to be making what they do.

Would you rather have a link with text that says,

Blog about knitting with both free patterns and patterns for sale.

or

This self-taught knitter has been creating custom knitwear for over 20 years. While she no longer makes sweaters for sale, she shares her knowledge and expertise on this informative blog about knitting techniques and provides a number of free patterns and patterns for purchase.

So, if you are blogging in cognito and particularly if you are trying to promote your online business, get serious information on your About Me page so other bloggers and people like me can help you!

To learn more about writing about me pages, please visit my earlier post which includes ideas and tips for what to include and what to leave out or you about me.