Internet Marketing

Internet Marketing Tips, Tricks & Techniques
I work with business owners to improve their sales conversions on their websites. From time to time I share some of the things I have learned along the way about marketing goods and services on the Internet. Internet Marketing is in many ways more complex than traditional paper-based marketing yet it is in many ways quite a bit easier. Gone are the worries about column inches, printing costs, and publishing deadlines.

Internet Marketing incorporates the techniques used in traditional retail marketing, copyrighting and search engine optimization. Depending upon who you talk to, you may get differing views on what Internet Marketing actually encompasses. I tend to take a broader approach and consider Internet Marketing anything done to help promote a business online and to increase conversions/sales. However, to make it easier to find things, this page will only showcase those entries that focus on Internet Marketing and those articles that talk more about Search Engine Optimization will be included in their own section.


 

 

The Last 20 Internet Marketing Blog Entries By Date

Who's Talking About Me?
(10/03/2008)

Actively Reacting As A Marketing Strategy
Are you actively reacting to conversations about your business? (10/01/2008)

Are you practicing negative SEO on yourself?
Are you practicing negative SEO on yourself? (08/25/2008)

Yahoo! Launches New Social Networking Program
(08/21/2008)

What To Advertise
What to advertise? What are your customers looking for? (07/15/2008)

Free Artist Profiles
Free artist profiles. (06/29/2008)

Why do they bother?
How dumb are spammers? (06/19/2008)

Attack of the Giant Pictures
Making smaller pictures will make your site load faster. (04/24/2008)

Market It Right & You Can Sell Anything
Cat poop coffee should remind us all that great marketing can sell anything. (04/20/2008)

Free Advertising for Crafters
Free places to advertise crafting websites. (02/21/2008)

Great Marketing Ploy or Bonehead Move?
Great marketing ploy or bonehead move, a discussion about one of the hottest topics on the Internet today. (02/15/2008)

Promotion vs. Shameless Plug
When does promotion cross into a shameless plug or spam? (11/07/2007)

So What!!?? Who Cares?
Answer two simple questions to make your sales content more effective. (10/31/2007)

Content, the King of Missed Opportunities
Content is only king when it is designed properly. (10/17/2007)

Too Much Information
Selling too many different things on the same website might not be good for business. (10/13/2007)

Adsense Kills Business
Is Adsense killing your business? A look at when the clicks might not be worth it. (10/10/2007)

Are you competing with yourself?
Are you competing with yourself by selling your own items? (09/13/2007)

Shared Blogging, Shared Inspiration, Shared Marketing
Collective blogging as an inspiration and marketing technique. (09/10/2007)

Descriptive Descriptions
Writing product descriptions, use superlatives sparingly (08/25/2007)

Clear Pricing
Make it clear how much things cost and keep your potential customers from leaving without buying. (08/18/2007)


 

 

 
Michele
2008-08-18