Blog About Crafts

As a rule, I like some noise in the background when I’m working. The radio is on almost all day. When I do heavy duty writing for a client, there’s typically a classical CD softly playing (no words to sing to that way). I bring all that up because it was a spot for a radio station’s own advertising program that inspired this post.

Most business owners spend a great deal of time and money searching for places to advertise and often give little thought on what to advertise. I’ve seen this with my writing clients. People know they want to advertise but do not do their homework on what to advertise.

Seems like a fairly obvious thing. Ask most business owners what they advertise and they will respond with a question, “I advertise my business. What else would I be advertising?”

What else, indeed.