Website Promotion

A recent complaint by someone on a directory forum got me to thinking, how long do websites typically last and are directories more likely than average websites to disappear quickly? What sort of ROI can someone expect from directory submissions over the long term? Is it really 0% as one forum member reported? Website Life […]

In my last post, I talked about actively reacting to what other people are saying about our businesses and websites. Actively Reacting As A Marketing Strategy can be a time consuming task but there is one great way to make the task much easier. In order to actively react to blog entries, forum posts and […]

Many of us spend a great deal of time seeking ways to advertise our websites and businesses to stand out from the crowd. How much time is spent actively reacting to what others are saying about us? Some time ago I was subcontracted to do some marketing research for a company. Their products sold in […]

Among the search engine industry is the relatively new concept of negative SEO. I don’t see the techniques associated with negative SEO as anything new; now they just have a name. Most of the conversations about negative SEO discuss a third party interfering with your SEO efforts but is not damaging your own SEO efforts […]

There’s a somewhat new craft related website called Ravelry. According to their homepage, it looks to be a great resource to: organize – “organize your projects, stash, needles, and more” share – “Show off you work. Share your ideas and techniques.” discover – “Find new designs & yarns. Make friends. Try new things.” All of […]

It’s so very tempting. Drop that link, stuff a signature, or spam people’s blogs. But, when does something migrate from promotion to shameless plug and should we even worry about if it does? First let me define how I see the terms promotion and shameless plug as variations on a theme. To me, promotion is […]