Free Patterns Gone Paid = Missed Opportunity

As I talked about in one of my first blog posts – Free Patterns Lead to Sales, it’s a fairly common practice for crafters to offer free patterns on their blogs and websites. Freebies can lead to a multitude of free links and advertising for your site. And it’s not a technique for garnering links […]

How long do websites and directories last?

A recent complaint by someone on a directory forum got me to thinking, how long do websites typically last and are directories more likely than average websites to disappear quickly? What sort of ROI can someone expect from directory submissions over the long term? Is it really 0% as one forum member reported? Website Life […]

Actively Reacting As A Marketing Strategy

Many of us spend a great deal of time seeking ways to advertise our websites and businesses to stand out from the crowd. How much time is spent actively reacting to what others are saying about us? Some time ago I was subcontracted to do some marketing research for a company. Their products sold in […]