Don’t Give It Away

Trade Secrets – Are you telling too much? A recent email conversation with a wonderful polymer clay artist, who specializes in making buttons, reminded me of something that I think many crafters fail to do. By our nature, crafters are a friendly bunch who like to help each other. But, how often have you found […]

the Consumer Product Safety Improvement Act

From the “this possibly can’t be true files”, it appears that in about a month anyone buying, selling or manufacturing products designed for small children is going to find themselves in a morass of new legal requirements that the spokeswoman for the Consumer Product Safety Commission called a “sticky and tricky” new law. One could […]

Actively Reacting As A Marketing Strategy

Many of us spend a great deal of time seeking ways to advertise our websites and businesses to stand out from the crowd. How much time is spent actively reacting to what others are saying about us? Some time ago I was subcontracted to do some marketing research for a company. Their products sold in […]