Posted by
Michele on February 7, 2009
A recent complaint by someone on a directory forum got me to thinking, how long do websites typically last and are directories more likely than average websites to disappear quickly? What sort of ROI can someone expect from directory submissions over the long term? Is it really 0% as one forum member reported?
Website Life Spans
Unfortunately, the only statistical information I could find about the life span of websites was from way back in 1998. The average lifespan for a website at that time was only 44 to 75 days. The article was unclear as to whether this related to uptime or popularity.
The article did clearly state that 44% of websites disappeared from the web within one year. It would seem likely that in 2009 that number is significantly higher.
My Directory Life Span Experiment
I wanted to know how many directories that I submitted to over a year ago still exist and still list my sites?
more…
Posted by
Michele on August 25, 2008
Among the search engine industry is the relatively new concept of negative SEO. I don’t see the techniques associated with negative SEO as anything new; now they just have a name. Most of the conversations about negative SEO discuss a third party interfering with your SEO efforts but is not damaging your own SEO efforts also a form of negative SEO?
Negative SEO Through Frames
I had been taught that using frames to create webpages would hurt search engine optimization before I even learned how to program a site using frames. Why learn how to do something that was bad?
I was introduced to programming with frames as part of the one HTML class I have taken and I quickly saw why so many people were/are using them – they make managing a site quick and easy. But, are the benefits of using frames worth the negative SEO results?
Now let’s look at the SEO questions you should ask before using frames. more…
Posted by
Michele on February 21, 2008
I’ve talked before about a variety of ways to get free advertising and backlinks. If you are a repeat visitor to this blog, you probably already know about Crafty Tips, my arts and crafts directory.
But, did you know that there’s a special category to showcase other websites that offer free or paid advertising to crafters? A recent submission reminded me that perhaps, as the last category on the main menu, many folks may not see this section. Other Advertising Options for Crafters is a place where websites that offer free and paid advertising can list their websites. Crafty Tips visitors should be sure to check out the sites listed there as they are all designed to help promote your website or online shop just like Crafty Tips does.
Additionally, I’m building something of an article directory/tutorial website called The Crafty Tipster were crafters and artisans are invited to share project ideas and patterns. All articles include an author’s box with full attribution.
Posted by
Michele on February 17, 2008
One of the most frustrating, exciting, and frightening aspects of launching a new company, website or product is coming up with a name. Several of the forums I frequent quite often have people in a quandary over what to call themselves and asking the other forum members for help.
Let’s face it, if you are running a business, you will at some time or another want to/need to get a website. Building a website is fairly straightforward. Where the challenge arises is in coming up with that great name and actually finding the domain name available. For the most part, the easy names are already taken. Sometimes you can still get lucky but you are going to have to put some effort into it. more…
Posted by
Michele on January 29, 2008
Thanks to Google, there’s a page on one of my websites that constantly is in the top 10, if not #1 for phrase x; and Google handed me that phrase on a silver platter! I didn’t have to spend hours researching keywords and search phrases. I didn’t have to mess with Google Analytics. And I didn’t have to pay a dime for an Adwords campaign.
What’s so special about me and my site? Nothing really. The key is what is not-so-special about the other sites competing for that phrase.
Before we move on here, I realize that for the most part all rankings on Google are free. We do not pay Google directly to rank well for our targeted keyword phrases. It would be so much easier if Google would tell us ahead of time what keyword phrases are easy to rank for. It’s too bad we couldn’t ask Google the topics where they can’t find relevant information. It’s too bad there wasn’t a list somewhere we could check.
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