Shared Blogging, Shared Inspiration, Shared Marketing

Hi All, I’m back after a bit of a long Labor Day Weekend. I should be back on track for my Wednesday and Sunday postings now. Shared Blogging I’ve noticed a new trend in blogging – shared or collective blogging. Groups of artisans are getting together and sharing their ideas and inspiration in the form […]

Descriptive Descriptions

I know, I keep talking about making descriptions descriptive. It seems to be something that many who sell their products online need reminding of. A recent forum thread had the original poster asking for adjectives. She felt she needed some new ones as she was wearing out awesome, cool, beautiful, and a few others. Oh, […]

Clear Pricing

Whether selling crafts in person or online, eventually every customer will want to know the same thing – “How much?”. Interested customers when shopping in the real world, otherwise known as offline, have the ability to ask you how much something costs. Internet shoppers are left with the option of putting the item in the […]

Web Site Navigation

Web site navigation is about more than how cool or stylish your menus look. Web site navigation is about creating clear and obvious routes for your site’s visitors to get from one page to another. I was recently working with a crafter on upgrading her website. Her husband was her webmaster and while his skills […]

Returns & Exchanges

It absolutely drives me crazy when I have to beg for information about a business. Whether online or off, when I buy something I want to know if I can return or exchange it. This is particularly true when the item is sized, has multiple parts, or requires electric or batteries to make it work. […]