When it comes to writing product descriptions, OOAK, one of a kind and unique have very special meaning. Unfortunately, the terms are often over-used and their value as a marketing tool may be diminishing. We’ll explore the definitions of each, consider some examples and begin looking at what may be better ways to describe your handmade items for sale.
The key to writing product descriptions is to always consider your potential customer and what they consider when buying a similar item to yours. Successful product descriptions describe what is being sold, what makes it special and invites the reader to buy the item.