Protecting Your Brand

Came across an interesting article on Domain Names and Branding. The author makes reference to a recent article in Inc. Magazine that discusses the battle between two small companies and two giant companies who have branded similar sounding domain names.

The original article mainly talks about the legal issues involved and does tend to make the corporate giants appear in the wrong (I agree); but, it fails to discuss how others can learn from what happened and avoid having to fight a David and Goliath type struggle to retain their company’s identity and branding.

Be sure to check this article out before making your next domain name purchase. A little extra expense early on will ensure this doesn’t happen to you.

A few suggestions for further reading...

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