This week, two very different crafters reminded me of two universal truths about selling crafts online or off. In one case following my advice will help the crafter. In the other case it could have been a terrible disaster for them. Find out how our conversations may help you with your own online endeavors.
Publishing companies use pattern samples to sell craft patterns online. What we can learn from them plus some free patterns.
How would you handle success if something you make suddenly became the hottest things since Beanie Babies? Would you make the right choices? There’s one Etsian facing this dilemma and it looks like she is doing everything right. She has upped production, avoided over-selling and perhaps created an even bigger demand for her clever earrings.
Google Image Search, Pinterest and Duitang have created almost a fever pitch of conversation over copyright. Photos of art, handmade items and the world around us are being more freely distributed than ever before. Plugins to prevent your images from being pinned and disabling right clicks are a very short-sighted, if not useless, strategy. To many creative types, watermarks are a dirty name. They ruin the appearance of the photo and are often just plain ugly. But, what if there was a way to add a watermark that adds to the overall appearance of the photo and also helps your branding efforts?
If you are anything like me, you are constantly trying to find free or low cost ways to promote your website, blog or shop. Free advertising for crafters and other site owners is not just the stuff of endless blog commenting, Tweeting, Pinning and Facebook updates. There’s a wonderful advertising program called Project Wonderful that I’ve been using for over two years with my sites and it has cost me virtually nothing. Spend as little or as much as your budget allows. Become a publisher and make money from your sites. Or, learn how to use your own site to fund advertising on other sites to get advertising for virtually nothing.
People want to know who you are before they give you their money, so why are you hiding behind you location and gender?