It’s so very tempting. Drop that link, stuff a signature, or spam people’s blogs. But, when does something migrate from promotion to shameless plug and should we even worry about if it does? First let me define how I see the terms promotion and shameless plug as variations on a theme. To me, promotion is […]
SEO for Arts & Crafts Websites, Shops & Blogs
Is there such a thing as too much content?
Yes, content is king, but is there such a thing as too much? This question was asked in one of the forums I frequent and the answers were quite varied. I thought I would throw out for anyone who’s interested my thoughts on the subject.
Are you competing with yourself?
Are you underselling yourself and breaking your contract? It’s so easy to do and you might not even realize that you are doing it. When you have a piece in a gallery, under consignment, or in a craft mall; do you sell it on your own website or in person too? Do you charge the […]
Paying for SEO Services
The problem with so many people providing services relating to website building is that it is hard for the novice to determine who knows what they are doing and who just talks a good game. Nowhere is this more evident than when it comes to SEO Services. SEO, or search engine optimization, uses a myriad […]
Web Site Navigation
Web site navigation is about more than how cool or stylish your menus look. Web site navigation is about creating clear and obvious routes for your site’s visitors to get from one page to another. I was recently working with a crafter on upgrading her website. Her husband was her webmaster and while his skills […]
Promoting All of Your Etsy Shop
In case you haven’t come across it yet, Etsy.com is one of many great options for crafters to sell their hand-crafted items online without the need of a full-fledged website. Many Etsians (those crafters who are members of Etsy) know that they have to promote their Etsy shop just like any other website. Let me […]