Tag-Archive for » link building «

Feb
15
Great Marketing Ploy or Bonehead Move?
Posted by Michele on February 15, 2008

One of the UK’s major newspapers apparently has a section of their site set aside for blogs. It would appear that their regular contributing authors are given the space on this quite large website to talk about a variety of topics relating to their regular columns.

Being in the US, can’t say as I usually follow either the paper or what it’s writers are thinking, but a friend of mine suggested I take a look at one of these blogs. The blog itself wasn’t the attraction. It was the resulting firestorm that was caused by a cheeky and irrelevant blog post by someone who is obviously a somewhat spoiled rich kid.

more…

Category: Internet Marketing  Tags: , ,  3 Comments
Dec
29
Backlink Madness
Posted by Michele on December 29, 2007

So often when someone lists one of their sites for sale, they mention the number of backlinks it has. The number of backlinks a site has does impact its ranking in the search engines and would appear to be a important factor in valuing a website.

After a little research, I will continue to seek out backlinks for my websites but I will no longer waste a single moment on counting them.
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Category: SEO  Tags: , , ,  7 Comments
Nov
07
Promotion vs. Shameless Plug
Posted by Michele on November 7, 2007

It’s so very tempting. Drop that link, stuff a signature, or spam people’s blogs. But, when does something migrate from promotion to shameless plug and should we even worry about if it does?

First let me define how I see the terms promotion and shameless plug as variations on a theme.

To me, promotion is when you tell someone about your product, service, or website. Promotion in most cases is synonymous with advertising.

A shameless plug on the other hand is a form of promotion that somehow takes advantage of a situation to push your product, service or website.

The question is, “Is there really such a thing as a shameless plug anymore or has society just come to accept them more than they did in the past?”

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Category: Internet Marketing, SEO, Website Promotion  Tags: , , ,  One Comment
Sep
10
Shared Blogging, Shared Inspiration, Shared Marketing
Posted by Michele on September 10, 2007

Hi All, I’m back after a bit of a long Labor Day Weekend. I should be back on track for my Wednesday and Sunday postings now.

Shared Blogging

I’ve noticed a new trend in blogging – shared or collective blogging. Groups of artisans are getting together and sharing their ideas and inspiration in the form of a blog. The objective is to share their creative process along with joint promotion and marketing.

I happened across one such blog, it’s called Modern Savage. The blog’s about page explains that a modern savage is one who creates out of need where creating is an act of survival.

more…

Category: Internet Marketing, Selling Crafts on the Internet  Tags: , , ,  2 Comments
Aug
15
Web Site Navigation
Posted by Michele on August 15, 2007

Web site navigation is about more than how cool or stylish your menus look. Web site navigation is about creating clear and obvious routes for your site’s visitors to get from one page to another.

I was recently working with a crafter on upgrading her website. Her husband was her webmaster and while his skills were quite good, he made one huge rookie mistake – creating dead-ends.

Dead-ends are when a site visitor follows menus and links and suddenly comes to a page where there is no navigational menus present. Yes, they could simply hit the back key; but, they could also hit the back key right off your site in frustration. more…

Category: SEO, Selling Crafts on the Internet  Tags: , , , , , ,  Leave a Comment
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