Dear Blogger Without an Informative About Me Page,
You might have the greatest blog ever. Your posts might be witty, informative or otherwise link-worthy. You might have designed the bestest-ever tutorial to make something. People enjoy your blog and often return to read more. And yet, after all that effort, you failed to provide any information about who you are and make it easy for people to help promote your site.
Think about someone blogging about cats. Are you more likely to trust information from someone who has three cats living with them or someone who is basing their comments on what other bloggers say about living with cats? Crafting is no different; particularly if you are selling what you make.
Most blogging software makes it really easy to create an About Me page. Yet, you either didn’t create an About Me page or you posted something meaningless.
May I offer a few suggestions to get you started…
While you do not have to say exactly how old you are, it would be nice to know if you are say under 30, a working mom or a much loved grandmother. Even having a vague idea of how old you are can help people get to know you and appreciate where you are coming from.
If you write a blog about sewing, while it is nice to know that you have a wonderful husband and the sex and number of children you have, prospective buyers of your items or people like me who want to exchange links would much rather see stuff about how long you have been sewing, what inspires you and perhaps from whom or how you learned to sew.
Large corporations create Press Kits so that when someone wishes to write a piece about their company they have some background information to draw from. While most bloggers will never need a full-blown press kit it would be nice if more of you thought more about promotion when it came to putting something on your About Me page.
Yes, today’s post is a bit of a rant. Drives me crazy when folks are so busy trying to avoid providing personal information that they fail to provide trade or professional info. It’s so much easier to add sites to Crafty Tips when the site owner has taken some time to provide some information about how they came to be making what they do.
Would you rather have a link with text that says,
Blog about knitting with both free patterns and patterns for sale.
This self-taught knitter has been creating custom knitwear for over 20 years. While she no longer makes sweaters for sale, she shares her knowledge and expertise on this informative blog about knitting techniques and provides a number of free patterns and patterns for purchase.
So, if you are blogging in cognito and particularly if you are trying to promote your online business, get serious information on your About Me page so other bloggers and people like me can help you!