There’s a number of television and radio commercials in our area that leave me asking the question where’s the passion. They are for legal firms and leave me wondering why anyone would ever consider hiring those firms to represent them. The feature one or more of the lawyers facing the camera and in a flat monotone voice and with a delivery that clearly indicates they are reading from cue cards or a teleprompter. The spokesperson then tells of how they are there to fight for you. Personally, if the flat monotone and listless delivery is any indication of how hard they would fight for me I would not hire them.
It’s the same with many of the crafting and other product websites I visit. After spending years learning their craft and hours, days and perhaps weeks making each piece they attempt to sell them from a plain, boring and thrown together website.
Do you really think someone is going to respect the level of skill and workmanship that went into your product if you show so little passion for your own work?
I’ve talked before about folks not relying on vague adjectives both in this blog and on my writing business website but now I’m wondering if I should go back to suggesting folks using them.
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