The posts on writing product descriptions are some of the most popular posts on Blog About Crafts. After all, when selling anything online that isn’t a well-known mass-produced item, it’s the product description that shares with the potential customer what it is that they will receive. A vintage magazine that I found online had a product description for a shawl that contains several ideas that I think we could all learn from.
Should resumes be used in place of About Me pages?
Creatives working as writers and artisans face the common difficulty of determining a fair price for their efforts. Deep down most creatives feel their work is priceless. It is something they created from their own thoughts and visions and constructed with their own hands. Priceless is just that. But, without a price, we can’t sell […]
Ralph Loren, Prada and even Fruit of the Loom does it? Why shouldn’t you? What am I talking about? Putting handcrafted by labels in and on your work. The big corporations are putting their names and reputations on the line with each product they sell. So why is that any different from when you sell […]
Cute product descriptions can help make the sale but are they keeping potential customers from finding you in the first place?
As I talked about in one of my first blog posts – Free Patterns Lead to Sales, it’s a fairly common practice for crafters to offer free patterns on their blogs and websites. Freebies can lead to a multitude of free links and advertising for your site. And it’s not a technique for garnering links […]