Is reducing your prices for Christmas sending customers the wrong signal and hurting your bottom line?
Is reducing your prices for Christmas sending customers the wrong signal and hurting your bottom line?
Anyone who’s visited Blog About Crafts before has probably seen one of my articles on crafting the right product descriptions. Just in case you’ve missed them, here’s the list so far… Too Cute for Words Descriptive Descriptions Selling Purses Online OOAK or Unique Writing Product Descriptions But, wait, before you go off and check all [...]
Should resumes be used in place of About Me pages?
Creatives working as writers and artisans face the common difficulty of determining a fair price for their efforts. Deep down most creatives feel their work is priceless. It is something they created from their own thoughts and visions and constructed with their own hands. Priceless is just that. But, without a price, we can’t sell [...]
Ralph Loren, Prada and even Fruit of the Loom does it? Why shouldn’t you? What am I talking about? Putting handcrafted by labels in and on your work. The big corporations are putting their names and reputations on the line with each product they sell. So why is that any different from when you sell [...]
Cute product descriptions can help make the sale but are they keeping potential customers from finding you in the first place?